Social media has evolved as an important channel for digital marketing. According to a digital marketing speaker Hong Kong, the huge number of social media users and mobile devices have made social media platforms the top means to connect with people and the world.
A social media agency Hong Kong notes that 90 percent of brands and businesses in the world have social media accounts and pages. This is where they promote their products and services by posting different content formats, as a video marketing agency Hong Kong says. Below, we have listed the best ways to boost social media engagement.
CREATE MORE VIDEOS
Nowadays, videos are the most consumed content format. They are an excellent way to boost social media engagement. Through videos, brands and businesses get more click-throughs and views. Around 500 million people tap into the power of Facebook and Instagram Stories daily. YouTube viewers watched more than a billion hours of videos every single day.
A good example of a brand using video marketing to boost social media engagement is GoPro. They have a section on the website encouraging users to share their GoPro moments. From there, GoPro chooses the best user-generated video and posts them on the company’s social media pages like Facebook and Instagram. These videos gained more likes than photos. If photos received an average of 100,000 to 300,000 likes, videos received an average of 400,000 to 500,000 reactions and views.
CREATE ORIGINAL VISUALS
Facebook posts with images get 120% more engagement than posts without visuals. As such, one of the best ways to boost social media engagement is to post more images. They can be a GIF, infographics, logos, memes, or original graphics. Use them to celebrate milestones or promote an upcoming product launch. There are endless possibilities to create visuals for social media posts. Tools like Adobe, Canva, Crello, PixTeller, and Piktochart offer numerous templates and can help you create visuals from scratch. With a design editor, they can help you easily customize colors, shapes, sizes, and text on visuals.
HARNESS THE POWER OF HASHTAGS
A hashtag is a label for content. Social media is used to organize relevant categories, posts, and topics. Harnessing the power of hashtags can dramatically boost social media engagement. This is because hashtags can engage even people who do not follow a social media account. Using relevant and trending hashtags on Instagram and Twitter improves the chances of social media users finding your content. To find relevant and trending hashtags, brands and businesses can use HashtagsforLikes or Hashtagify.me. HashtagsforLikes offers insights to help you generate smart hashtags in minutes. While Hashtagify.me can keep you updated with the latest hashtag trends.
SCHEDULE POSTS AT THE RIGHT TIMING
Social media users do not go online all the time. So, it is best to schedule posts at the right time to boost social media engagement. Posting when your followers are inactive potentially loses the opportunity to drive engagement. Find out the time when a majority of your followers are online. The goal is to let them see your post right away and possibly influence them to comment, like, or share the content. According to research, Facebook engagement peaks between 1 PM to 4 PM on the weekends. Most Instagrammers are active between 8 AM to 9 AM. While the best tweet engagement happens between 12 noon to 3 PM throughout the workweek.
USE WIT & HUMOR
Social media users visit social media for entertainment and not for shopping. Over-promoting products and services on social media are detrimental to a brand or business. You might end up with audiences unfollowing your social media pages as they get annoyed. Using wit and humor can also boost social media engagement. It is because people love to giggle and laugh to lessen stress and worries. So, it may be wise to come up with puns related to your niche as a breaker on your social media posts.