The Best Social Channels for Video Marketing

Video marketing means using videos to promote products and services. Today, a digital marketing speaker Hong Kong highlights the rise of video marketing in social media. According to a social media agency Hong Kong, short clips boost brand awareness and engagement. They educate customers through a new medium that is interesting to them, as a video marketing agency Hong Kong says. Do you want to educate, engage, and entertain your audience all at the same time? Are you looking for more views with your uploaded clips? Here are the best channels for video marketing.


YouTube is not only the world’s largest video-sharing platform. It is also the 2nd most visited global website. These made YouTube one of the best social channels for video marketing. The platform has 2.56 billion monthly active users (MAUs). YouTubers spend 23.7 hours on the platform every month. It also boasts a 32.4% ad reach worldwide.

  • Answer potential questions of customers
  • Create engaging and funny videos
  • Create testimonials from customers
  • Go live
  • Show how a brand or business works


TikTok was launched in 2016 and catered to short music clips. Since then, the platform has become popular with many. Today, TikTok has 1 billion monthly active users (MAUs). The average time TikTok users spend watching clips on the channel is 19.6 hours per month. It also boasts of an 11.2% potential ad reach worldwide.

Starting a branded channel on TikTok is free and quick. Brands and businesses can easily collaborate with influencers on the platform. As a new social channel for video marketing, brands and businesses can run banner ads, in-feed adverts, sponsored hashtag challenges, etc.


In 2010, Instagram was launched as a photo-sharing platform. In August 2020, the platform switched to photo-and-video-sharing. It was acquired by Facebook in 2012. Today, the platform houses 1.5 billion monthly active users (MAUs). Instagrammers spend an average of 11.2 hours every month on the channel. It also boasts of an 18.7% potential ad reach worldwide.

The primary advantage of Instagram as one of the best social channels in video marketing is its visual nature. The Instagram camera supports illustration, imagery, and video with lots of editing features. You do not need to be a pro to create amazing clips via the IG camera. As you grow your follower base on Instagram, brands and businesses also get access to valuable analytics and insights.


Launched in 2004, little did Mark Zuckerberg know that it will be the king of social media. Facebook now has 3 billion monthly active users (MAUs). YouTubers spend 19.5 hours on the platform every month. It also boasts a 34.1% ad reach worldwide.

A Facebook page can be one of the best social media channels for video marketing. Ads and campaigns on the platform are highly targeted based on analytics. In fact, target audience segmentation is the biggest strength of Facebook. It means boosting web traffic at less cost and improving video SEO in the long run.


Best Social Media Marketing Tools 2022

Social media management is a daunting task. According to a social media agency Hong Kong, you will need to wear many hats as a social media manager. It includes being an analytics expert, content writer, creative designer, engagement & sales strategist, etc. A video marketing agency Hong Kong agrees as video creation is also a part of social media posting. For a digital marketing speaker Hong Kong, there are many tools available to help brands and businesses in managing online presence. These are the best social media marketing tools in 2022.


Brandwatch is a social suite for brand monitoring and deep consumer research. As a social listening platform, it allows users to analyze conversations across the social web. As they say, today’s brands and businesses should adapt quickly to make it till tomorrow. Brandwatch can help them understand their customer and engage with them at the speed of social.


An all-in-one social media toolkit for small businesses, Buffer helps users post and schedule content on Facebook, Instagram, LinkedIn, Pinterest, and Twitter. It is a social media marketing tool that can help small businesses grow their audience organically through analytics and publishing tools.


CoSchedule is an integrated marketing platform where you can do all your marketing processes in one place. It helps brands and businesses create, publish, and share awesome social media posts. It comes together with a custom ROI report to see the current performance of your brand or business online.

Frrole Scout

Frrole Scout is now Hypervue.AI. It is a complete consumer intelligence product for B2C marketers. Powered by artificial intelligence, a dash of human intervention, and machine learning, the said social media marketing tool converts social noise to storytelling.


Brands and businesses can grow their reach and get more followers with Hootsuite. It is a social media management platform integrated with Facebook, Instagram, LinkedIn, Twitter, and YouTube. Hootsuite is a popular messaging platform, social listening tool, and social media planner.


Later is an easy-to-use social media scheduler for top social media networks such as Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Such a social media marketing tool can analyze, plan, and publish content in just a few clicks. It can save time and grow your business quickly.


Do you want to automate social media re-sharing and optimize your social traffic? MeetEdgar is a unique social media marketing tool that can help you. It curates your social media feeds and keeps them fresh every day. As such, it keeps your followers engaged with a consistent flow of content ideas.


Mentionlytics is an intelligent social media monitoring tool. It is ideal for start-ups, small businesses, and medium-sized businesses seeking influencers and sales leads. Mentionlytics can help brands and businesses get mentions and grow sales. It also helps them track brands, competitors, and trending products.

Sprout Social

A powerful solution for social media management, Sprout Social unlocks the full potential of every area of the organization for marketing. It is a social media management platform that covers customer care, data & intelligence, social amplification, and social commerce.


How Can Brands Use Twitter Carousel Ads

digital marketing speaker Hong Kong highlights that Twitter is the number one platform for discovery. It is where people go-to for the latest products and trends, as a social media agency Hong Kong noted. Even a video marketing agency Hong Kong emphasizes the importance of Twitter in promoting products and services. Compared to other social media networks, users of the microblogging platform spend 26% more time viewing ads.

A tweet is short and sweet. It is not enough to tell a brand story. That is why Twitter launched Carousel Ads. They support up to six images and videos to allow brands and businesses to create engaging stories. Let us explore how brands can use Twitter Carousel ads.


Twitter Carousel Ads allow multiple images and videos within a single ad post. They highlight specific features through a seamless transition of different products. Carousel ads support two to six cards to deliver the right message, drive action, and tell a brand story.

Create Carousel ads with ease with the same Twitter creative specifications for images and videos. Engage your Twitter audiences with an edge-to-edge card transition. They can be the best used in awareness and engagement campaigns through testing and learning. Carousel ads are available on Twitter Ad Manager.


Twitter Carousel Ads are also great for:

  • Breaking up a single image or video in multiple frames
  • Highlighting multiple reviews and testimonials from customers
  • Multi-offers in a campaign
  • Multi-product showcases
  • Telling a brand story
  • Various product benefits illustration


To create a Twitter Carousel Ad, navigate to the Twitter Ads Manager at Choose the “Creatives” tab and then the “tweet composer” button. You can now add your tweet text. 

Click the “Add Media” button and upload up to six creative assets. Ensure that the images and videos flow in cohesion or follow a visual narrative. For mixed-media content, the aspect ratio should be 1:1 image with 1:1 video or .91:1 images with 16:9 video.

If you would like to apply the same media and URL for your Carousel ad, check the “Apply to all media” box under the first image or video. But if you want to customize your ad destination into different web pages, you can add a unique headline and URL for each of them.

You can now publish your Carousel ad immediately by clicking the tweet button at the top right. If you want to publish it later, click the drop-down menu on the tweet button to choose the time and date.

Carousel ads can be organic or paid. To tweet them as organic content, simply uncheck the “Promoted Only” box at the bottom of the tweet composer.


Tips to Improve Content for SEO

digital marketing speaker Hong Kong noted the importance of search engine optimization (SEO). It drives traffic to a business website, allowing the brand to get sales or conversions. SEO plays a critical role in making the brand visible to potential customers, according to a social media agency Hong Kong. While for a video marketing agency Hong Kong, it is more tan video ranking. SEO means targeting the right audience at the right location and time. Below, we’ve compiled some tips to improve content for SEO!

Check Competitors’ Articles for Your Target Keywords

The best way to improve content for SEO is to perform competitors’ keyword research. It means looking for keywords that your competitors rank well. Use them as guides to your SEO marketing strategy. Through competitor keyword research, you can begin using the right keywords for your content and discover long-tail keywords for the right target market. There are several tools you can use:

Find Questions People Ask

The most common business problems are low conversions and sales, low site engagement, and shopping cart drop off. The main reasons for these problems are website visitors not being able to get answers to their questions. So, to improve content for SEO, it is best to find questions people ask. It can be by messaging them directly, through polls and surveys, or through reaction posts.

Find the Right Keywords

Google, Bing, Yahoo, and other search engines rank content based on keywords. So, picking the right keyword can significantly improve content for SEO. Several keyword research tools can help find the right keywords. These include:

Gather Original Data

Brands ad businesses should, from time to time, initiate research to learn about the changes in the market. They can also use such case studies and gathered data to publish original content. Original content is more engaging and shareable. It improves content for SEO.

Identify And Map Search Intent

People commonly search the web with four goals, otherwise known as search intents. These are commercial, informational, navigational, and transactional. For brands and businesses, the more specific your content is intended for such intent, the higher it ranks on SEO.

Include CTAs (Calls-To-Action)

A CTA is a prompt requesting readers, viewers, and website visitors to take action. They can guide them to the next logical step that a brand or business aims to achieve. Make CTAs more visible on your content to improve SEO.

Include Visuals

The best way to improve content for SEO is to add visuals. Images and videos are the in-thing today. They can help catch your target audiences’ attention and make content more engaging.

Keep Linking Structure in Mind

Most online users want quick answers. Organize your content to make it easier for them to find answers and skim. Do this by using H-tags, lists, and shorter paragraphs.

Optimize Your Header, Meta Description, And Meta Title

Like content structure, using keywords on your header, meta description, and meta title can rank them on SEO as well.


How to Spot Misinformation in Social Media

The Internet and social media have connected people to the rest of the world. But sometimes, they have their own disadvantages too. According to a social media agency Hong Kong, the most common challenge today is combating fake news and misinformation. Many platforms have enabled measures to avoid their quick spread, such as a digital marketing speaker Hong Kong. But users also need to do their part to completely eliminate them.

According to a video marketing agency Hong Kong, viewers need to keep in mind that not all sources on the Internet are reliable. Sometimes, a group of haters can come up with false information to bring down a brand or business. Others, like competitors, invest to spread lies and rumors that can ruin competitors. To help you know how to spot misinformation on social media, here are some tips.

Cross Referencing Sources

The most important thing to spot misinformation is to check its sources. Most unreliable news sources quote specific situations that they say happen to an insider or someone close to them. It is because they try to convince people that they are showing exclusive information. Then, the rest of the messages encourages readers to share the news quickly. Before sharing a post, it is best to check with Google news if the information is correct.

Identifying Red Flags

Red flags serve as a warning about fake news and misinformation. In social media, these include grammar mistakes, overusing emojis, supporting a clear political agenda, and very precise use of hashtags. Grammar mistakes are an obvious sign that the source of information is not authoritative. If they are careless enough to check grammar correctness, so do they in checking the accuracy of the information they deliver. Overusing emojis and very precise use of hashtags indicate that the source wants to spread the post quickly. It may be because they will be flagged down anytime soon. If an online or social media post clearly supports a political agenda, think twice, as it may just be a false political allegation to out beat the other parties.

Profile Checking

There are a lot of bots, scammers, and spammers on social media. So, it is best to check a profile before sharing any content coming from them. To spot misinformation, if the account is new without followers, and without profile pictures, be vigilant enough to report them as fictitious or suspicious. Never share content from unverified social media accounts.

Use Verification Tools

Today, technology paved the way for fact-checking tools. Many of these tools use artificial intelligence (AI) and machine learning to verify the accuracy of information. These include:

  • Fake News Detector developed by MIT’s McGovern Institute for Brain Research
  • Google Lens to verify old photos from uncredited sources
  • PolitiFact
  • Snopes
  • Washington Post Fact Checker


The Best Daily Schedule for a Social Media Manager

A social media manager serves as the voice of a brand. A social media agency Hong Kong highlights the multi-faceted role of a social media manager. Their main duty is to manage and maintain different social media pages for brands and businesses.

A digital marketing speaker Hong Kong, their responsibilities include:

  • Content curation and scheduling
  • Interacting with social media customers, followers, partners, & prospects
  • Newsjacking
  • Optimizing ads and campaigns
  • Tracking social media analytics

Even a video marketing agency Hong Kong notes the importance of social media managers in optimizing video ads and campaigns. That is why it is important for a social media manager to be creative and organized. Below, is the best daily schedule for a social media manager.

Ideal Morning Routine

A positive vibe starts with a positive mind.  Begin your day with a healthy breakfast. While sipping a cup of coffee, take time to check emails and messaging services. Email remains the top internal and external communication tool among organizations. It is where customer service typically starts. Starting your morning routine with good customer service can brighten their smiles. You may also need to collaborate with stakeholders and teammates through email exchanges. Yet, don’t forget to set a limit as a huge inbox can eat up your precious time. Allot at least 220 to 30 minutes for such a routine.

Your next morning routine is looking at your social media calendar. Double-check if the ads and campaigns are scheduled at the best times. If possible, proofread all scheduled social media posts for any grammar, spelling, tone, or visual mistakes. These elements can make or break them. It is also important to ensure that the posts followed consistent branding.

Afterward, let us go to the most exciting part. Monitor the engagement of your content. Respond to comments and messages on the brands’ social media pages in a timely manner. Be grateful for any commendation, likes, and positive reactions. Do not ignore complaints, dislikes, and negative reactions. Treat them as an opportunity for improvement by trying to resolve customers’ issues. It may somewhat be challenging. But in the end, it is most rewarding.

You may also find time to join morning meetings with partners and teams. If you need to decide what strategy to make or the type of content to create, mornings are perfect for brainstorming.

Ideal Afternoon Routine

The afternoon is the best time to track analytics. It is important to explore these data and insights as numbers do not lie. Extracting such reports is vital to guide you with your social media strategy. It gives you an idea of which social media ads and campaigns are performing. From there, you can get inspiration to increase engagement, revenue, sales, traffic, and even customer retention.

The afternoon is also the time for newsjacking and social listening. Being aware of the current trends in your industry or niche can help you power up social media marketing. Simply knowing what your competitors are doing helps you decide benchmarks for your ads and campaigns. At least, you will have a clear standard if your social media content is effective or not. From these insights, you can also find ways to elevate your content. You can now start creating new content, media planning, and optimizing ads after going through your social media analytics.

Ideal Evening Routine

End your day with a review and plan for what you will do tomorrow. Have sound sleep to get enough energy for the hectic schedule you’ve been through.


Ways to Boost Social Media Engagement

Social media has evolved as an important channel for digital marketing. According to a digital marketing speaker Hong Kong, the huge number of social media users and mobile devices have made social media platforms the top means to connect with people and the world.

A social media agency Hong Kong notes that 90 percent of brands and businesses in the world have social media accounts and pages. This is where they promote their products and services by posting different content formats, as a video marketing agency Hong Kong says. Below, we have listed the best ways to boost social media engagement.


Nowadays, videos are the most consumed content format. They are an excellent way to boost social media engagement. Through videos, brands and businesses get more click-throughs and views. Around 500 million people tap into the power of Facebook and Instagram Stories daily. YouTube viewers watched more than a billion hours of videos every single day.

A good example of a brand using video marketing to boost social media engagement is GoPro. They have a section on the website encouraging users to share their GoPro moments. From there, GoPro chooses the best user-generated video and posts them on the company’s social media pages like Facebook and Instagram. These videos gained more likes than photos. If photos received an average of 100,000 to 300,000 likes, videos received an average of 400,000 to 500,000 reactions and views.


Facebook posts with images get 120% more engagement than posts without visuals. As such, one of the best ways to boost social media engagement is to post more images. They can be a GIF, infographics, logos, memes, or original graphics. Use them to celebrate milestones or promote an upcoming product launch. There are endless possibilities to create visuals for social media posts. Tools like Adobe, Canva, Crello, PixTeller, and Piktochart offer numerous templates and can help you create visuals from scratch. With a design editor, they can help you easily customize colors, shapes, sizes, and text on visuals.


A hashtag is a label for content. Social media is used to organize relevant categories, posts, and topics. Harnessing the power of hashtags can dramatically boost social media engagement. This is because hashtags can engage even people who do not follow a social media account. Using relevant and trending hashtags on Instagram and Twitter improves the chances of social media users finding your content. To find relevant and trending hashtags, brands and businesses can use HashtagsforLikes or HashtagsforLikes offers insights to help you generate smart hashtags in minutes. While can keep you updated with the latest hashtag trends.


Social media users do not go online all the time. So, it is best to schedule posts at the right time to boost social media engagement. Posting when your followers are inactive potentially loses the opportunity to drive engagement. Find out the time when a majority of your followers are online. The goal is to let them see your post right away and possibly influence them to comment, like, or share the content. According to research, Facebook engagement peaks between 1 PM to 4 PM on the weekends. Most Instagrammers are active between 8 AM to 9 AM. While the best tweet engagement happens between 12 noon to 3 PM throughout the workweek.


Social media users visit social media for entertainment and not for shopping. Over-promoting products and services on social media are detrimental to a brand or business. You might end up with audiences unfollowing your social media pages as they get annoyed. Using wit and humor can also boost social media engagement. It is because people love to giggle and laugh to lessen stress and worries. So, it may be wise to come up with puns related to your niche as a breaker on your social media posts.


The Best Social Media Marketing Strategies for 2022

Are you considering bouncing back? Or do you want a social media marketing attack? Then, here are the best social media strategies for 2022, according to a digital marketing speaker Hong Kong.

Social media is everywhere. Around the world, more than half of the world’s population has a social media account. That is why a social media agency Hong Kong highlights that it is essential for brands and businesses to have a social media strategy in order to succeed. For a video marketing agency Hong Kong, these platforms can boost brand awareness, influence conversions, and sustain existence.

Agile Social Media Management

As a social media marketer, you do not have just one job. You are performing multiple jobs. These are amplification, community management, content production, customer acquisition, customer service support, measurement, and a lot more. Agile social media management focuses on creating attainable goals in small sprints. As such, brands and businesses can grow fast through learning from experiments. Setting attainable goals in small sprints allows brands and businesses to quickly get insights from target audiences and verify brand messaging performances.

Align Social Media Marketing Strategy

About 73% of brands and businesses believe that social media marketing is very effective. So, why not align it with your overall digital media marketing strategies. Use Facebook to announce big events. Use LinkedIn for B2B. Use Instagram to boast of creative product images. Better yet, getting involvement from your employees to promote your brand or business on social media can build a good reputation. They are your secret assets, and they can be powerful social media advocates.

Creative Content Is Key

Today, people have a short attention lifespan. That is why it is an essential social media marketing strategy for 2022 to create content that easily catches the customers’ attention. Some creative content ideas can be online SEO strategy, remote marketing & sales tips, virtual events, and webinars. Other engaging social media content can be a contest, infographics, memes, polls, and short clips.

Discover New Social Media Features

Social media is ever-changing. Technology accelerates its algorithm, features, and tools upgrade. Thus, one of the best social media strategies in 2022 is to keep discovering new social media features. Back then, you never know that online shopping will boom as a necessity. We never expected TikTok to hit the spotlight. So, be on the lookout. Keep an eye on social media features that can help you build awareness, create content quickly, and strike connections with the community.

Partner With Influencers

An influencer is a person or group with a large following and has the power to influence the buying decisions of their followers. They can help build credibility, drive purchases, increase brand awareness, and win long-term partnerships. The key to partnering with influencers is finding the right persona to represent your brand. Influencer marketing is one of the best social media marketing strategies for 2022. Giving them proper product training and updates is also equally important.

Understand Search Intent

Social media is a gold mine of valuable analytics and insights. Through the use of artificial intelligence (AI) and machine learning (ML), you can have one of the best social media strategies for 2022. This is done by harnessing the data to understand the user’s search intent. Social media visibility means ranking in SEO. To do so, you can use social media analytics and insight to optimize SEO.


How to Create Infographics for Link Building

Do you want highly effective content on your social media pages? A digital marketing speaker Hong Kong strongly recommends infographics. They are easy to understand, engaging, and memorable in visual content format. In fact, a majority of educators, entrepreneurs, and marketers post infographics on their social media pages according to a social media agency Hong Kong. Let’s find out how to create infographics for link building!


Infographics are commonly defined among dictionaries as a visual representation of data or information. They exploded into the graphic design scene around 10 years ago. Infographics used engaging visuals to communicate a message quickly. It is a collection of imagery like bar graphs and pie charts that use minimal text.

Some examples of the most popular infographics are how-tos, product details, step-by-step guides, and tips. Marketers commonly use infographics to:

  • Improve their handouts.
  • Post a collection of industry quotes.
  • Share snippets on social media to drive interest.
  • Showcase business achievements and social proofs on landing pages.
  • Showcase products and services.
  • Summarize the key points of an eBook or white paper.


Infographics offer a wide range of benefits in communication and marketing. First, they are eye-catching. It means they naturally draw attention among people, especially on social media platforms. Second, infographics allow modern audiences to scan information quickly. This addresses marketers’ challenge to getting a short attention span.

Infographics are highly shareable. They allow embedded codes and links that automatically bring people to the original site. This makes viewers easily share them to increase awareness and reach. An accurate and well-designed infographic helps a page rank in the Google algorithm. As such, it optimizes SEO ranking.

For advertising, it decreases space, which in turn decreases the advertising cost. At the same time, it generates fun and a unique connection to viewers. Infographics are a great way to build relationships. Publishing valuable infographics can build a reputation and boost your community of followers.

Do you want to create an infographic that serves as a link-building asset? Here’s how!

Step 1 – Know Your Objectives

Infographics can be used for several objectives. The most common objectives are brand awareness, lead generation, SEO, thought leadership, and traffic conversion. If your main objective is SEO, you will need to do thorough research to support your data on the infographic. Link every reference page to your data. In this way, you can create an infographic for link building.

Step 2 – Know Your Audience 

The most important step to creating an infographic for link building is knowing your audience. An infographic is useless if it is not presented to the right persona. First, determine what topics your audience is interested in and the people they commonly follow. Take a deeper look at the information they commonly search for, and relate their needs to your research. This can be a good opportunity to present opinions and views from different authors. Linking this author to each valuable detail of the infographic can definitely help link building.

Step 3 – Design the Infographic Based on the Audience’s Interest

The most challenging part to create infographics for link building is visual design. They should be patterned according to your audience’s interest. The images of your infographics should tell the stories of your data or statistics. The visual design should be intrinsically tied up with its concept. For example, a formal guide should use a monochromatic color theme, while fun facts can use stunning complementary color schemes.

Step 4 – Run an Effective Outreach Campaign

Promoting your infographics is highly important. Uploading them on your social media pages to run an effective outreach campaign is the smartest thing brands and businesses can do. First, convert the infographic into a JPEG format. It allows multi-media compression for easier sharing. With proper research, you can find a list of target groups on social media where you can post this relevant content.


Top 5 Social Media Trends in 2022

Social media marketing is still set to grow this 2022. Webinars became regular events. Online messengers became meeting rooms at work. But what is most important is that platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube became the go-to resources to discover a brand, product, or service.

According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users today. That is more than half of the world’s population. The top global social media platforms, as noted by a social media agency Hong Kong, are the following:

  • Facebook
  • Instagram
  • TikTok
  • Snapchat
  • Twitter

But a video marketing agency Hong Kong highlights the importance of brands and businesses never underestimating the power of YouTube.

Last year, social media networks cemented a lot of changes. This led to many marketers refocusing their social media strategies. As social media will continue to be an important part of the marketing approach, here are the top 5 social media trends in 2022. These can better guide brands and businesses with their marketing plans.

Customer Support

Today, customer support is very important. Responding to customer inquiries can help brands and businesses build strong relationships with modern consumers. The expectations of customers continue to increase, and only the best brands and businesses can keep up with them.

Microsoft has recorded that customer support drives brand loyalty to 96% of consumers. Around 60% of customers value the support of a brand or business more than the price of a product. This makes companies with excellent customer support grow their revenue by 4% to 8%.

In social media, 80% of financial services offer dedicated Twitter customer support. As they respond to 8x more tweets, they get 10x more mentions. At Facebook, millions of companies connect with their audiences via Messenger support.

Influencer Marketing

Influencers can be categorized according to their number of followers:

  • Nano Influencers have 1000 to 10,000 followers.
  • Micro-Influencers have 10,000 to 100,000 followers.
  • Macro Influencers have 100,000 to 1,000,000 followers.
  • Mega Influencers have more than 1,000,000 followers.

One of the top 5 social media trends in 2022 is the rise of micro-influencers. Brands and businesses favored them because of their affordability and higher engagement rates.

An average engagement rate benchmark of 2021 from the Influencer Marketing Hub shows that micro-influencers have the highest engagement rates on Instagram, TikTok, and YouTube. As the number of followers increases, the engagement rate decreases.

Live Streaming

Live streaming is significantly rising as one of the top 5 social media trends in 2022. This is because of technology. Many social media networks have reinforced live shopping with new capabilities for viewers to easily complete the buying process of products and services. In fact, Facebook’s daily watch time for live broadcast quadrupled last year.

Live shopping has risen because it gives sellers the ability to showcase their products and their features. During the process, they can interact with buyers to facilitate making a purchase in real-time. They have successfully managed entertainment, shopping, and socializing in one go.

Paid Advertising

Paid advertising I also called paid social media. It means brands and businesses paying Facebook, Instagram, Twitter, YouTube, etc., to have their content shared with a specific target audience. It can be designing a unique advertisement or boosting organic content. Social media users do not only increase the time they spend online. But they also get accustomed to online shopping.

Forbes forecasted paid advertising to continue its bull run as one of the top 5 social media trends in 2022. Brands and businesses will allow 51% of their digital spending to paid advertising on Facebook and Google. They will also look to maximize social media analytics from paid advertising to drive better business results.

Social Media Shopping

During and after the COVID-19 pandemic, social commerce boom. Social commerce means using social media as an online shopping platform. Facebook and Instagram launched digital storefronts called “Shops.” In fact, 73.7% of total ad spending on these platforms during the last quarter of 2020 went to storefront feeds.

This year the revenue for social media shopping is estimated to reach $492 billion globally. From product discovery to making a purchase, modern consumers find it more convenient to shop online. Social media platforms have become a part of our daily lives. That is why they reshape how people buy and sell.