How to Spot Misinformation in Social Media

The Internet and social media have connected people to the rest of the world. But sometimes, they have their own disadvantages too. According to a social media agency Hong Kong, the most common challenge today is combating fake news and misinformation. Many platforms have enabled measures to avoid their quick spread, such as a digital marketing speaker Hong Kong. But users also need to do their part to completely eliminate them.

According to a video marketing agency Hong Kong, viewers need to keep in mind that not all sources on the Internet are reliable. Sometimes, a group of haters can come up with false information to bring down a brand or business. Others, like competitors, invest to spread lies and rumors that can ruin competitors. To help you know how to spot misinformation on social media, here are some tips.

Cross Referencing Sources

The most important thing to spot misinformation is to check its sources. Most unreliable news sources quote specific situations that they say happen to an insider or someone close to them. It is because they try to convince people that they are showing exclusive information. Then, the rest of the messages encourages readers to share the news quickly. Before sharing a post, it is best to check with Google news if the information is correct.

Identifying Red Flags

Red flags serve as a warning about fake news and misinformation. In social media, these include grammar mistakes, overusing emojis, supporting a clear political agenda, and very precise use of hashtags. Grammar mistakes are an obvious sign that the source of information is not authoritative. If they are careless enough to check grammar correctness, so do they in checking the accuracy of the information they deliver. Overusing emojis and very precise use of hashtags indicate that the source wants to spread the post quickly. It may be because they will be flagged down anytime soon. If an online or social media post clearly supports a political agenda, think twice, as it may just be a false political allegation to out beat the other parties.

Profile Checking

There are a lot of bots, scammers, and spammers on social media. So, it is best to check a profile before sharing any content coming from them. To spot misinformation, if the account is new without followers, and without profile pictures, be vigilant enough to report them as fictitious or suspicious. Never share content from unverified social media accounts.

Use Verification Tools

Today, technology paved the way for fact-checking tools. Many of these tools use artificial intelligence (AI) and machine learning to verify the accuracy of information. These include:

  • FactCheck.org
  • Fake News Detector developed by MIT’s McGovern Institute for Brain Research
  • Google Lens to verify old photos from uncredited sources
  • PolitiFact
  • Snopes
  • Washington Post Fact Checker

Reference:https://www.tidio.com/blog/how-to-spot-fake-news/

The Best Daily Schedule for a Social Media Manager

A social media manager serves as the voice of a brand. A social media agency Hong Kong highlights the multi-faceted role of a social media manager. Their main duty is to manage and maintain different social media pages for brands and businesses.

A digital marketing speaker Hong Kong, their responsibilities include:

  • Content curation and scheduling
  • Interacting with social media customers, followers, partners, & prospects
  • Newsjacking
  • Optimizing ads and campaigns
  • Tracking social media analytics

Even a video marketing agency Hong Kong notes the importance of social media managers in optimizing video ads and campaigns. That is why it is important for a social media manager to be creative and organized. Below, is the best daily schedule for a social media manager.

Ideal Morning Routine

A positive vibe starts with a positive mind.  Begin your day with a healthy breakfast. While sipping a cup of coffee, take time to check emails and messaging services. Email remains the top internal and external communication tool among organizations. It is where customer service typically starts. Starting your morning routine with good customer service can brighten their smiles. You may also need to collaborate with stakeholders and teammates through email exchanges. Yet, don’t forget to set a limit as a huge inbox can eat up your precious time. Allot at least 220 to 30 minutes for such a routine.

Your next morning routine is looking at your social media calendar. Double-check if the ads and campaigns are scheduled at the best times. If possible, proofread all scheduled social media posts for any grammar, spelling, tone, or visual mistakes. These elements can make or break them. It is also important to ensure that the posts followed consistent branding.

Afterward, let us go to the most exciting part. Monitor the engagement of your content. Respond to comments and messages on the brands’ social media pages in a timely manner. Be grateful for any commendation, likes, and positive reactions. Do not ignore complaints, dislikes, and negative reactions. Treat them as an opportunity for improvement by trying to resolve customers’ issues. It may somewhat be challenging. But in the end, it is most rewarding.

You may also find time to join morning meetings with partners and teams. If you need to decide what strategy to make or the type of content to create, mornings are perfect for brainstorming.

Ideal Afternoon Routine

The afternoon is the best time to track analytics. It is important to explore these data and insights as numbers do not lie. Extracting such reports is vital to guide you with your social media strategy. It gives you an idea of which social media ads and campaigns are performing. From there, you can get inspiration to increase engagement, revenue, sales, traffic, and even customer retention.

The afternoon is also the time for newsjacking and social listening. Being aware of the current trends in your industry or niche can help you power up social media marketing. Simply knowing what your competitors are doing helps you decide benchmarks for your ads and campaigns. At least, you will have a clear standard if your social media content is effective or not. From these insights, you can also find ways to elevate your content. You can now start creating new content, media planning, and optimizing ads after going through your social media analytics.

Ideal Evening Routine

End your day with a review and plan for what you will do tomorrow. Have sound sleep to get enough energy for the hectic schedule you’ve been through.

Reference:

https://statusbrew.com/insights/social-media-manager-schedule/#infographic-on-scheduling-your-day-as-a-social-media-manager

Ways to Boost Social Media Engagement

Social media has evolved as an important channel for digital marketing. According to a digital marketing speaker Hong Kong, the huge number of social media users and mobile devices have made social media platforms the top means to connect with people and the world.

A social media agency Hong Kong notes that 90 percent of brands and businesses in the world have social media accounts and pages. This is where they promote their products and services by posting different content formats, as a video marketing agency Hong Kong says. Below, we have listed the best ways to boost social media engagement.

CREATE MORE VIDEOS

Nowadays, videos are the most consumed content format. They are an excellent way to boost social media engagement. Through videos, brands and businesses get more click-throughs and views. Around 500 million people tap into the power of Facebook and Instagram Stories daily. YouTube viewers watched more than a billion hours of videos every single day.

A good example of a brand using video marketing to boost social media engagement is GoPro. They have a section on the website encouraging users to share their GoPro moments. From there, GoPro chooses the best user-generated video and posts them on the company’s social media pages like Facebook and Instagram. These videos gained more likes than photos. If photos received an average of 100,000 to 300,000 likes, videos received an average of 400,000 to 500,000 reactions and views.

CREATE ORIGINAL VISUALS

Facebook posts with images get 120% more engagement than posts without visuals. As such, one of the best ways to boost social media engagement is to post more images. They can be a GIF, infographics, logos, memes, or original graphics. Use them to celebrate milestones or promote an upcoming product launch. There are endless possibilities to create visuals for social media posts. Tools like Adobe, Canva, Crello, PixTeller, and Piktochart offer numerous templates and can help you create visuals from scratch. With a design editor, they can help you easily customize colors, shapes, sizes, and text on visuals.

HARNESS THE POWER OF HASHTAGS

A hashtag is a label for content. Social media is used to organize relevant categories, posts, and topics. Harnessing the power of hashtags can dramatically boost social media engagement. This is because hashtags can engage even people who do not follow a social media account. Using relevant and trending hashtags on Instagram and Twitter improves the chances of social media users finding your content. To find relevant and trending hashtags, brands and businesses can use HashtagsforLikes or Hashtagify.me. HashtagsforLikes offers insights to help you generate smart hashtags in minutes. While Hashtagify.me can keep you updated with the latest hashtag trends.

SCHEDULE POSTS AT THE RIGHT TIMING

Social media users do not go online all the time. So, it is best to schedule posts at the right time to boost social media engagement. Posting when your followers are inactive potentially loses the opportunity to drive engagement. Find out the time when a majority of your followers are online. The goal is to let them see your post right away and possibly influence them to comment, like, or share the content. According to research, Facebook engagement peaks between 1 PM to 4 PM on the weekends. Most Instagrammers are active between 8 AM to 9 AM. While the best tweet engagement happens between 12 noon to 3 PM throughout the workweek.

USE WIT & HUMOR

Social media users visit social media for entertainment and not for shopping. Over-promoting products and services on social media are detrimental to a brand or business. You might end up with audiences unfollowing your social media pages as they get annoyed. Using wit and humor can also boost social media engagement. It is because people love to giggle and laugh to lessen stress and worries. So, it may be wise to come up with puns related to your niche as a breaker on your social media posts.

Reference: https://shanebarker.com/blog/increase-social-media-engagement/

The Best Social Media Marketing Strategies for 2022

Are you considering bouncing back? Or do you want a social media marketing attack? Then, here are the best social media strategies for 2022, according to a digital marketing speaker Hong Kong.

Social media is everywhere. Around the world, more than half of the world’s population has a social media account. That is why a social media agency Hong Kong highlights that it is essential for brands and businesses to have a social media strategy in order to succeed. For a video marketing agency Hong Kong, these platforms can boost brand awareness, influence conversions, and sustain existence.

Agile Social Media Management

As a social media marketer, you do not have just one job. You are performing multiple jobs. These are amplification, community management, content production, customer acquisition, customer service support, measurement, and a lot more. Agile social media management focuses on creating attainable goals in small sprints. As such, brands and businesses can grow fast through learning from experiments. Setting attainable goals in small sprints allows brands and businesses to quickly get insights from target audiences and verify brand messaging performances.

Align Social Media Marketing Strategy

About 73% of brands and businesses believe that social media marketing is very effective. So, why not align it with your overall digital media marketing strategies. Use Facebook to announce big events. Use LinkedIn for B2B. Use Instagram to boast of creative product images. Better yet, getting involvement from your employees to promote your brand or business on social media can build a good reputation. They are your secret assets, and they can be powerful social media advocates.

Creative Content Is Key

Today, people have a short attention lifespan. That is why it is an essential social media marketing strategy for 2022 to create content that easily catches the customers’ attention. Some creative content ideas can be online SEO strategy, remote marketing & sales tips, virtual events, and webinars. Other engaging social media content can be a contest, infographics, memes, polls, and short clips.

Discover New Social Media Features

Social media is ever-changing. Technology accelerates its algorithm, features, and tools upgrade. Thus, one of the best social media strategies in 2022 is to keep discovering new social media features. Back then, you never know that online shopping will boom as a necessity. We never expected TikTok to hit the spotlight. So, be on the lookout. Keep an eye on social media features that can help you build awareness, create content quickly, and strike connections with the community.

Partner With Influencers

An influencer is a person or group with a large following and has the power to influence the buying decisions of their followers. They can help build credibility, drive purchases, increase brand awareness, and win long-term partnerships. The key to partnering with influencers is finding the right persona to represent your brand. Influencer marketing is one of the best social media marketing strategies for 2022. Giving them proper product training and updates is also equally important.

Understand Search Intent

Social media is a gold mine of valuable analytics and insights. Through the use of artificial intelligence (AI) and machine learning (ML), you can have one of the best social media strategies for 2022. This is done by harnessing the data to understand the user’s search intent. Social media visibility means ranking in SEO. To do so, you can use social media analytics and insight to optimize SEO.

Reference: https://blog.red-website-design.co.uk/2021/12/01/social-media-strategies-2022/

How to Create Infographics for Link Building

Do you want highly effective content on your social media pages? A digital marketing speaker Hong Kong strongly recommends infographics. They are easy to understand, engaging, and memorable in visual content format. In fact, a majority of educators, entrepreneurs, and marketers post infographics on their social media pages according to a social media agency Hong Kong. Let’s find out how to create infographics for link building!

WHAT ARE INFOGRAPHICS?

Infographics are commonly defined among dictionaries as a visual representation of data or information. They exploded into the graphic design scene around 10 years ago. Infographics used engaging visuals to communicate a message quickly. It is a collection of imagery like bar graphs and pie charts that use minimal text.

Some examples of the most popular infographics are how-tos, product details, step-by-step guides, and tips. Marketers commonly use infographics to:

  • Improve their handouts.
  • Post a collection of industry quotes.
  • Share snippets on social media to drive interest.
  • Showcase business achievements and social proofs on landing pages.
  • Showcase products and services.
  • Summarize the key points of an eBook or white paper.

WHAT ARE THE BENEFITS OF INFOGRAPHICS?

Infographics offer a wide range of benefits in communication and marketing. First, they are eye-catching. It means they naturally draw attention among people, especially on social media platforms. Second, infographics allow modern audiences to scan information quickly. This addresses marketers’ challenge to getting a short attention span.

Infographics are highly shareable. They allow embedded codes and links that automatically bring people to the original site. This makes viewers easily share them to increase awareness and reach. An accurate and well-designed infographic helps a page rank in the Google algorithm. As such, it optimizes SEO ranking.

For advertising, it decreases space, which in turn decreases the advertising cost. At the same time, it generates fun and a unique connection to viewers. Infographics are a great way to build relationships. Publishing valuable infographics can build a reputation and boost your community of followers.

Do you want to create an infographic that serves as a link-building asset? Here’s how!

Step 1 – Know Your Objectives

Infographics can be used for several objectives. The most common objectives are brand awareness, lead generation, SEO, thought leadership, and traffic conversion. If your main objective is SEO, you will need to do thorough research to support your data on the infographic. Link every reference page to your data. In this way, you can create an infographic for link building.

Step 2 – Know Your Audience 

The most important step to creating an infographic for link building is knowing your audience. An infographic is useless if it is not presented to the right persona. First, determine what topics your audience is interested in and the people they commonly follow. Take a deeper look at the information they commonly search for, and relate their needs to your research. This can be a good opportunity to present opinions and views from different authors. Linking this author to each valuable detail of the infographic can definitely help link building.

Step 3 – Design the Infographic Based on the Audience’s Interest

The most challenging part to create infographics for link building is visual design. They should be patterned according to your audience’s interest. The images of your infographics should tell the stories of your data or statistics. The visual design should be intrinsically tied up with its concept. For example, a formal guide should use a monochromatic color theme, while fun facts can use stunning complementary color schemes.

Step 4 – Run an Effective Outreach Campaign

Promoting your infographics is highly important. Uploading them on your social media pages to run an effective outreach campaign is the smartest thing brands and businesses can do. First, convert the infographic into a JPEG format. It allows multi-media compression for easier sharing. With proper research, you can find a list of target groups on social media where you can post this relevant content.

Reference: https://newreachagency.com/blog/infographic-link-building/

Top 5 Social Media Trends in 2022

Social media marketing is still set to grow this 2022. Webinars became regular events. Online messengers became meeting rooms at work. But what is most important is that platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube became the go-to resources to discover a brand, product, or service.

According to a digital marketing speaker Hong Kong, there are around 3.96 billion social media users today. That is more than half of the world’s population. The top global social media platforms, as noted by a social media agency Hong Kong, are the following:

  • Facebook
  • Instagram
  • TikTok
  • Snapchat
  • Twitter

But a video marketing agency Hong Kong highlights the importance of brands and businesses never underestimating the power of YouTube.

Last year, social media networks cemented a lot of changes. This led to many marketers refocusing their social media strategies. As social media will continue to be an important part of the marketing approach, here are the top 5 social media trends in 2022. These can better guide brands and businesses with their marketing plans.

Customer Support

Today, customer support is very important. Responding to customer inquiries can help brands and businesses build strong relationships with modern consumers. The expectations of customers continue to increase, and only the best brands and businesses can keep up with them.

Microsoft has recorded that customer support drives brand loyalty to 96% of consumers. Around 60% of customers value the support of a brand or business more than the price of a product. This makes companies with excellent customer support grow their revenue by 4% to 8%.

In social media, 80% of financial services offer dedicated Twitter customer support. As they respond to 8x more tweets, they get 10x more mentions. At Facebook, millions of companies connect with their audiences via Messenger support.

Influencer Marketing

Influencers can be categorized according to their number of followers:

  • Nano Influencers have 1000 to 10,000 followers.
  • Micro-Influencers have 10,000 to 100,000 followers.
  • Macro Influencers have 100,000 to 1,000,000 followers.
  • Mega Influencers have more than 1,000,000 followers.

One of the top 5 social media trends in 2022 is the rise of micro-influencers. Brands and businesses favored them because of their affordability and higher engagement rates.

An average engagement rate benchmark of 2021 from the Influencer Marketing Hub shows that micro-influencers have the highest engagement rates on Instagram, TikTok, and YouTube. As the number of followers increases, the engagement rate decreases.

Live Streaming

Live streaming is significantly rising as one of the top 5 social media trends in 2022. This is because of technology. Many social media networks have reinforced live shopping with new capabilities for viewers to easily complete the buying process of products and services. In fact, Facebook’s daily watch time for live broadcast quadrupled last year.

Live shopping has risen because it gives sellers the ability to showcase their products and their features. During the process, they can interact with buyers to facilitate making a purchase in real-time. They have successfully managed entertainment, shopping, and socializing in one go.

Paid Advertising

Paid advertising I also called paid social media. It means brands and businesses paying Facebook, Instagram, Twitter, YouTube, etc., to have their content shared with a specific target audience. It can be designing a unique advertisement or boosting organic content. Social media users do not only increase the time they spend online. But they also get accustomed to online shopping.

Forbes forecasted paid advertising to continue its bull run as one of the top 5 social media trends in 2022. Brands and businesses will allow 51% of their digital spending to paid advertising on Facebook and Google. They will also look to maximize social media analytics from paid advertising to drive better business results.

Social Media Shopping

During and after the COVID-19 pandemic, social commerce boom. Social commerce means using social media as an online shopping platform. Facebook and Instagram launched digital storefronts called “Shops.” In fact, 73.7% of total ad spending on these platforms during the last quarter of 2020 went to storefront feeds.

This year the revenue for social media shopping is estimated to reach $492 billion globally. From product discovery to making a purchase, modern consumers find it more convenient to shop online. Social media platforms have become a part of our daily lives. That is why they reshape how people buy and sell.

Reference: https://www.socialmediatoday.com/news/5-social-media-trends-that-cmos-must-know-in-2022-infographic/616779/

All You Need to Know About Instagram Reels

Short-form videos are on the rise! That is why most social media platforms are cloning TikTok clips. Instagram, for one, introduced Reels last July. It was originally a 15-second video clip that imitated TikTok clips. Instagram then extended Reels video up to 60-second. 

A digital marketing speaker Hong Kong highlights that Reels are easily discoverable on Instagram. They appear on the explore section, IG feeds, and a separate tab for IG Reels. You can also put them as a cool link sticker in an Instagram Story. For a social media agency Hong Kong, Reels can help brands and businesses as a fun and creative way to promote products and services. 

If you’re looking to include Reels in your Instagram strategy, here’s all you need to know about them through a video marketing agency Hong Kong.

WHAT ARE INSTAGRAM REELS?

Instagram Reels is a video creation and editing tool that allows users to create a 60-second video clip. It is equipped with a comprehensive music library, control speed, countdown timer, and custom AR effects or backgrounds.

At the bottom of an Instagram camera, Reels appear next to IG Stories, showing as a clapper icon. Once you click Reels, you can add your original audio or choose from the music library. You can line up objects on your Reels frame as you add AR effects and custom backgrounds. You can also choose to slow down or quicken up its speed. Reels can be recorded hands-off using a built-in timer. It can also be recorded as a series of clips.

During its launch in Brazil, Instagram users increased by 4.34% In India, the Instagram app download increased by 11.4%. Reels became a popular content among sports. Around 20 out of 30 NBA teams use Reels to update their Instagram followers. They gained 22% more engagement. The LA Lakers gathered the most engagement using IG Reels with 385 followers and 6.8 million views.

WHAT ARE REELS ADS?

Because it is fun and creative, Instagram Reels open up new options to promote products and services. It is because they can easily appear in front of a wider audience. If you have a public Instagram profile, you can save, share, or view Reels. 

Reels ads are paid placement appearing in regular Reels videos. They appear under the Reels tab, private feeds, and explore feed. Such ads can help brands and businesses reach a larger number of audiences. Through Reels, Instagrammers can also discover inspiring new content from creators. 

Reels ads are shown in full-screen. They are like vertical Stories ads or similar to TikTok business clips. They come with sponsored tags. But they can loop with organic IG videos. Viewers can also comment, like, save, or share them like any organic IG post.

WHY USE INSTAGRAM REELS ADS?

There are several benefits of using Reels ads. These are:

Amazing Reach

There are several ways to discover Reels Ads. These are through audio searches, hashtag searches, Explore feeds, and Reels feeds. Such searches are available globally. Besides, Reels Ads can blend well with organic IG posts. That is why they can reach a larger number of audiences when compared o other IG content.

Boost Engagement

Reels ads can quickly grab the attention of Instagrammers and drive engagement. People can comment, like, or react to Reels ads. They can also be saved and shared. These are all social validations that brands and businesses can use to show a good reputation on Instagram.

Larger Reach

At the moment, modern consumers prefer short-video clips. Reels are on the rage just like TikTok. With almost 1 million users, this entire Instagram audience can be the target of Reels ads. Being a unique format, they can be engaging and exciting to younger audiences, which make up most Instagram users.

REELS BEST PRACTICES

If you are looking to use Reels Ads, here are some tips to maximize it.

  • Always be on the watch for any Reels trends and update to understand them better.
  • Blend your Reels Ads with organic posts by keeping them fun and relevant. 
  • Experiment with different Reels format to see what work best for a brand. 
  • Influencers can help your Reels Ads stand out. 
  • Track Reels insight to guide you on your future Reels campaign. 

Reference: https://www.socialmediatoday.com/news/all-you-need-to-know-about-instagram-reels-infographic/611371/

Instagram Reels Versus TikTok

Are you a fan of Instagram Reels and TikTok? Or are you a marketer engaging in video content?

Any which way, you may be interested in comparing Instagram Reels versus TikTok.

A digital marketing speaker Hong Kong highlights that Instagram Reels and TikTok have the same format. So, it would be a good idea to compare their performances based on brand awareness and exposure. Creatopy ran an identical 15-second video ad – one on Reels and the other on TikTok – from September 14, 2021, to October 5, 2021. Let us see the results!

TIKTOK

TikTok is a social media app that allows users to create, share, and watch 15-second music clips. It is a merger of two apps from the East and the West. Douyin from the East merged with Musical.ly from the West in 2018. The merger – TikTok – was initially introduced in China and the U.S. As of January 2018, it became the number 1 most popular free app globally.

According to a video marketing agency Hong Kong, TikTok is notable for its addictive quality and high engagement levels. Both amateurs and professionals enjoy adding background music, effects, filters, and stickers to the clips. Today, it is now available in 150 global regions and has reached the 1 billion mark of monthly active users.

In July 2021, TikTok for Business was introduced. It allows brands and businesses to set up ads and promote their products and services. TikTok is very new on the eCommerce platform. So, it allows brands and businesses to do self-service ads and campaigns.

INSTAGRAM REELS

Instagram first tested Reels in Brazil last November 2019. It was officially launched globally last June. Originally, Instagram Reels are 15-seconds in length. But today, the clips can play up to 60 seconds. With remix options and a huge sound library, Instagram has successfully created a TikTok clone.

Since its launch, Reels have received 22% more engagement than regular video content on Instagram. Among NBA teams, the Los Angeles Lakers gathered the most engagement on Instagram with 6.8 million views in one video. Among Instagram brands, Nike averages at around 4.6 million views per Reels.

Reels Ads have been enabled since the TikTok clone was globally introduced. They allow the discovery of brands and businesses on the Explore tab, IG feeds, and Reels tab. As a social media agency Hong Kong says, Reels Ads offer a more engaging way to promote a brand, product, or service. 

INSTAGRAM REELS VERSUS TIKTOK

Below is the result of a case study on how Instagram Reels perform over TikTok or the other way around. An identical 15-second video ad was run both on Instagram Reels and Tiktok for almost a month targeting users in the United States ages 25 to 44. 

Instagram Reels resulted in around 604,350 impressions and a reach of 389,298. With a CPC of $28.08, Creatopy ended up reaching people at a CPI of $2.60. TikTok resulted in around 228,537 impressions and a reach of 199,477. With a CPC of $35.72, Creatopy ended up reaching people at a CPI of $5.03.

THE BOTTOM LINE

Instagram Reels outperformed TikTok as seen in the number of impressions and reach. Instagram Reels also perform better at a cost of $2.60 per thousand people, compared to TikTok costing $5.03. This means that Instagram outperforms TikTok twice when it comes to such measurable results.

Reference: https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads/

Why Video Marketing is More Popular than Ever?

Video marketing is now an important piece of a digital approach. If a brand or business does not use video ads, it is missing a grand opportunity. Video content draws customers and prospects. People are very fond of explainers, how-tos, live streams, product reviews, testimonials, tutorials, and vlogs.

A video marketing agency Hong Kong recommends using video content regardless of the size of your business. It makes branding more memorable and marketing more engaging. If you are still in doubt, here are the best reasons why video marketing is more popular than ever!

WHAT IS VIDEO MARKETING?

A digital marketing speaker Hong Kong notes that if a picture paints a thousand words, how much more video can do? It defines video marketing as the use of video content to promote a brand, product, or service. 

Video marketing can be implemented in almost any advertisement channel. It can be utilized for advertising, communication, and public relations. It can even be a big boost on eCommerce. But today, the best way to use video content is through social media. According to a social media agency Hong Kong, most social media users prefer watching a video to reading a blog post. 

WHAT ARE THE TYPES OF VIDEO MARKETING?

Video marketing involves a lot of format, length, and styles. That is why there are so many options to use video content in marketing. They are more authentic. Today, the rawer and simpler a video ad is, the more people engage in it. Below are the top 10 types of videos used in digital marketing:

  • Branded videos like that of Starbucks teaching clients about fine coffees and how it feels to smell the dark aroma of roasted coffee.
  • Demo videos like that of Peloton showing how it feels being in a fitness class or indoor cycling, etc. 
  • Event videos to campaign for an upcoming event. One good example is the emotional storytelling of “In Pursuit of Greatness.” It is Wimbledon’s first video campaign with a cinematic look reflecting the brand’s unique character and history. 
  • How-to are educational videos that aim to help the viewers learn something. By showing exactly how to do a task step by step, it makes things easier to grasp. 
  • Live Streams are the most popular video format today. People love to share real-time experiences and a live broadcast answer it. It also uptick connection with your target audiences as they can address queries right then and there.
  • Podcast videos tap into the audience through engagement and trust. It is a strategic way to relay a brand message naturally.
  • Q & A videos are very helpful in answering the audiences’ queries. They also help attract more traffic online.
  • Testimonial videos feature how products and services solve the customer’s pain points. They are beneficial in building loyalty and trust among brands and businesses.
  • Webinar videos are a great way to engage an audience when presenting a list of products and services. Such live interactions can boost conversion and engagement.
  • Vlogger videos are about anything under the sun. But when they relate to a brand, they largely influence the buying experience.

WHY VIDEO MARKETING IS MORE POPULAR THAN EVER?

Here are some tidbits about why video marketing is more popular than ever:

  • More than 50% of modern consumers prefer video content from brands and businesses. A majority of audiences pay more attention to videos than audio content or text. It is true not only among millennials but also among boomers, GenZers, and older consumers. In fact, videos are expected to occupy 85% of the Internet traffic by 2022. 
  • Professionals use videos as a marketing tool. As more brands and businesses realize the importance of video marketing, 87% of professionals from different industries utilize video as a marketing tool. It is also how they connect with other businesses and nurture B2B campaigns. 
  • Video marketing boost brand awareness, leads, and sales. More than 72% of digital marketers have noted increasing brand awareness through video content. Video marketing boosts lead by 66% annually. While 66% of businesses generate more sales compared to those who do not utilize video content on their campaigns.
  • Social media users love videos.  There are 4.48 billion social media users out of 7.9 billion people in the world. Among digital marketers, 93% landed a new customer because of video ads. Facebook, Instagram, and YouTube are the top 3 platforms for video marketing. Around 76% of brands and businesses use video ads on Facebook, while 88% do video marketing on YouTube. 

Reference: 

https://burrelles.com/why-video-marketing-is-as-popular-and-necessary-as-ever/

https://www.markinblog.com/video-marketing-statistics/?gclid=CjwKCAjwn8SLBhAyEiwAHNTJbT9g2TmiZD2DLO3brb8oqHUqONPDVD3LzZ7g5pUpPRTZ2POFdG0TfBoCX90QAvD_BwE

How to Create Facebook In-Stream Ads

Facebook video ads started in 2007. After 9 years, the king of social media enabled live broadcasts and in-stream ads. They allow brands and businesses to connect with their audiences in real-time. As such, they foster better connection and relevance among Facebook users. Below is a guide on how to create Facebook in-stream ads.

ABOUT FACEBOOK IN-STREAM ADS

According to a social media agency Hong Kong, in-stream ads are technically ad breaks on Facebook. In-stream ads are short clips featured before, during, and after a video content on Facebook. Under the Creator Studio, brands and businesses can enable in-stream ads for all or specific video content. Pages of brands and businesses need to comply with the following Facebook’s Partner Monetization Policies to be able to use in-stream ads:

  • The admin or owner of the page must be 18 years old and above.
  • The country or location of the page is eligible for in-stream ads.

These types of ads can be inserted on videos on-demand where the page has to meet the following requirements too:

  • The Facebook Page must have at least 10,000 followers.
  • The Facebook Page must have at least 5 active videos directly uploaded to the platform (not cross-posted).
  • The Facebook Page must have at least 600,000 total minutes viewed in the last 60 days. It can include live, on-demand, and previously live videos. 

BENEFITS OF FACEBOOK IN-STREAM ADS

A digital marketing speaker Hong Kong has noted that over 2 million people watch Facebook in-stream ads monthly. Thus, their main benefit is boosting the engagement rate of a page or post. 

Video topics are also available when setting up Facebook in-stream ads. Powered by machine learning (ML), it gives brands and businesses more choices where their in-stream ads will appear. It means larger engagement and reaches. 

Around 70% of Facebook in-stream ads are viewed completely. It is not because they cannot be skipped. It is mainly because most mobile users consume a lot of video content. So, they actively choose to watch Facebook in-stream ads. 

As mention, the pages of brands and businesses should meet certain criteria to utilize Facebook in-stream ads. In exchange, they have a guaranteed audience size. As they result in a certain level of engagement, in-stream ads can boost conversion rates. It is especially true when brands and businesses target in-stream ads to people who have already shown interest in their products or services.

HOW TO CREATE FACEBOOK IN-STREAM ADS?

Just like other campaigns within Facebook Ads Manager, in-stream ads undergo the same steps when setting up a campaign. According to a video marketing agency Hong Kong, in-stream ads involve choosing ad placements, defining your target audience, and naming the campaign. But you must ensure to ticked “In-Stream” under the list of ad placements. Afterward, you can combine them with Facebook Stories and other static ads falling under the same campaigns.

To create Facebook In-stream ads, go to Creator Studio.

  • Click “Monetization” on the left side of the menu. 
  • Click the “Set Up” button. 
  • Select the Facebook Page where you would like to set up the in-stream ad. The set-up process includes choosing ad placements, defining your target audience, and naming the campaign. Don’t forget to tick the “In-Stream” option under the list of ad placements. 
  • Click “Show More Options” at the bottom of the list of ad placements. If you choose the option to “Don’t Include Skippable Ads in This Ad Set,” the in-stream ad cannot be skipped during a video break. Leaving such a setting off gives users the option to skip your in-stream ad. 
  • Upload your video content.
  • Review the terms and conditions before you click “Agree to Terms.”
  • Set up your payment account for the campaign.
  • Submit your in-stream ad for review.

All videos on Facebook in-stream ads must be under a 1:1 or 16:9 aspect ratio. The pixels should at least be 1080 x 1080. Brands and businesses can use different file formats for Facebook in-stream ads such as .gif, .mov, or .mp4, as long as they are smaller than 4 GB.

PRO-TIPS TO CREATING MORE EFFECTIVE FACEBOOK IN-STREAM ADS

Here are some pro-tips from Facebook’s Creative Guidance Navigator (CGN) to creating more effective Facebook in-stream ads.

  • Make an instant impact by starting strong in the 1st 3-second of an in-stream ad. It is the time when a viewer will decide to skip or watch it.
  • Make your in-stream ads recognizable by creating a distinctive look. Show off your logo immediately. Use a consistent brand color and theme.
  • Mix static and video ads to make in-stream ads more engaging. It allows Facebook users to recognize a brand or business more.
  • Use simple but straightforward call-to-actions (CTAs) on your in-stream ads. Links, primary text, and URL are ways to direct CTAs on eCommerce sites and landing pages. They can boost conversion and sales.

Reference: https://www.socialmediaexaminer.com/how-to-create-facebook-in-stream-ads-people-will-watch/