UPW2106-002 Top Digital Marketing Trends of 2021

There is a rising demand for digital marketing today. As brands and businesses shift to the new normal, they shift from physical stores to online shops. They have to keep up with the modern consumer’s behavior. A digital marketing speaker Hong Kong noted that 56% of businesses are changing their go-to marketing models into digital opportunities. Digital Marketing covers email, mobile apps, search engines, social media, and websites. It focuses on the promotion of brands, products, and services through these online media channels. But advertising online is much more complex than traditional marketing. Since the online world is constantly changing, marketers need to be updated with the top marketing trends. In this article, let’s discuss the top marketing trends of 2021.

Blockers of Ad Blocker

An ad block protects the privacy of a device used by preventing a web request to download the content of a web browser. They technically stop ads to download on web content. This 2021, Apple’s IDFA update is one obstacle that marketers need to overcome with ad blocking. Most iOS users will opt out of data tracking, and this is equivalent to 27% of Internet users using ad blockers. To combat an ad blocker, brands and businesses need to re-strategize their marketing approach. They should focus on improving the on-site experience. Show blocking visitors the value of exchange advertising. Limit content to visitors using ad blockers. In this way, they can decide to disable their ad-blockers. 

Featured Snippets and No-Click Searches

Around 62% of the world’s population use mobile phones. An average person uses a mobile device 58 times every day. This has shifted to a trend featuring snippets and no-click searches. For many years, the goal of SEO has been to rank in the first place of search engine results. This 2021, the goal will be to reach “Position Zero.” Position Zero is also called a featured snippet. It is the information offered at the topmost part of a search result separated by a small box. This information also displays relevant data in an attempt to answer other possible questions of a user. They are called no-click searches because the users no longer click on them to get an answer. No-click searches also featured snippets using voice assistants. So, the key is for brands and businesses to rephrase their keywords using spoken languages.

Image and Video SEO 

Almost all Android and iOS phones today have Google Lens applications. Such a tool helps users search for information using images and videos. Instead of typing a search, all they need to do is submit an image or video clip. As visual search techniques become a marketing trend, the SEO landscape also changes. Today, it is important for brands and businesses to capitalize on this trend. Ensure that your images and video are in tip-top shape. Use HD and top-quality media elements. A video marketing agency Hong Kong recommends to always include alt-text to describe images and videos. Apply targeted SEO keywords on the alt-text. If you are an eCommerce brand, it is best to familiarize yourself with Google Lens. 

Interactive Content

Interactive content is a part of a greater trend on the personalization of marketing strategies. By allowing users to answer for themselves and be heard, they feel more connected to a brand. They can do wonders for a brand by promoting engagement and fun. When it comes to algorithms, they increase the time users spend on your pages or websites. Most importantly, they provide a positive user experience. The most popular interactive marketing content that brands and businesses can create are:

  • AR try-on 
  • Contests
  • Giveaways
  • Open-ended questions
  • Polls
  • Quizzes
  • Surveys

Local SEO

Because of the lockdowns and social distancing measures during the 2020 COVID pandemic, people learn more to discover local brands and businesses. That is why Google updates its SEO algorithm to local search trends. It turned out that local SEO is more powerful than broad SEO these days. People now search for a specific type of business within their geographic area. This is because it is easier for them to transact with nearby shops so it’s easier to convert them. To keep up with the local SEO trend, brands and businesses should sign up and constantly update a Google My Business account. It will help you rank in Google SERPS and allow you to offer extra information about your company to online searchers.

Oldies But Goodies

Plenty of marketing trends are also going strong until today. For years, they have continued to be a game-changer and are expected to do the same this 2021. A social media agency Hong Kong can easily connect users to product checkouts using shoppable posts. This means applying online shops’ links, product tags, QR codes, and stickers on ads and campaigns. By streamlining the payment process, brands and businesses have greatly increased conversions. As opposed to premier influencers, micro-influencers are like average people though they have a larger social media following. At the fraction of a cost in hiring premier influencers, brands and businesses are not shifting to partnering with micro-influencers. Using them as a medium to promote products and services has been proven effective by targeting your ideal buying persona. The key is to find the right partner with content relevant to your products and services.

Reference: https://99designs.com/blog/marketing-advertising/digital-marketing-trends/

How to Build a Powerful Influencer Marketing Strategy

Over the past years, social media has become entwined with our daily living. It is how we connect to the world, discover products and services, and search for news and trends. We become inspired by social media personalities that touch our lives. Little did we know that they are indirectly influencing our buying decisions. That is how influencer marketing rises.

According to a social media agency Hong Kong, an influencer recommendation on social media networks like Facebook and Instagram is very powerful. Around 49% of Facebook and Instagram users made a purchase based on influencer recommendations. The influencer marketing industry is also on track and will be valued at $15 billion by the year 2022. As such, every brand needs to know how to build a powerful influencer marketing strategy.

WHAT IS INFLUENCER MARKETING?

As defined by a digital marketing speaker Hong Kong, influencer marketing is a hybrid of traditional and modern marketing. It is a collaboration between a brand with a celebrity to endorse its products and services through social media and other forms of online marketing. A celebrity is not necessarily an actor or actress, movie star, or TV personality. They’re not even famous in an offline scenario. A celebrity is someone who has a huge number of loyal followers on their social media accounts. These loyal followers are the target audience of a brand. Once a celebrity endorses a product or service to social media pages, it can greatly influence the buying decision of these huge numbers of followers. So, in reality, the audience cared about the influencer’s opinion and not the brand. Yet because of the endorsement, a brand was able to boost conversion and engagement.

LIST OF SOME TOP SOCIAL MEDIA INFLUENCERS

There are a lot of influencers in social media today. Some conquered the spotlight within a short period, while others were able to maintain their status quo. Below is a list of some top social media influencers today.

Charli D’Amelio is a top TikTok influencer with 116.4 million followers to date. At the age of 16, she began her social media career as an actress and a dancer. She became an instant hit on the TikTok app in 2019 upon uploading dance videos of popular songs. She is now the most followed TikTok creator and the second top-earning biggest star on the app. 

Huda Kattan is a top Instagram influencer with 48.6 million followers to date. Also known for her cosmetic line, Huda Beauty, this Iraqi-American makeup artist is one of the most influential makeup artists in the social media world. Her makeup how-tos and reviews have established a trend of entertaining and informative content in the cosmetics industry.

Pewdepie is a top YouTube influencer with 110 million subscribers to date. He is Felix Arvid Ulf Kjellberg from Sweden best known for his comedy sketches and the “Let’s Play” videos. As his channel celebrated its tenth year on YouTube, his content diversified including comedy shorts, music videos, and vlogs. Some of his video uploads have even reached 26 billion views. No wonder, Pewdepie was named by Time Magazine as one of the most influential people in the world.

Shane Dawson is a top Twitter influencer with 21.7 million followers to date. He started being a social media influencer after receiving half a billion views from a YouTube video in 2019. His real name is Shane Lee Yaw. He is an actor, director, and writer. As a top Twitter influencer, he is popular for his sketch comedy videos impersonating characters and celebrities alike. He also vents his feelings and thoughts through his tweets which strongly appeal as authentic among his large number of followers. Shane Dawson has also powerfully promoted products and videos of his friends via Twitter. 

HOW TO BUILD A POWERFUL INFLUENCER MARKETING STRATEGY

Below are some ways on how to build a powerful influencer marketing strategy.

Affiliate Marketing

Affiliate marketing is the process in which brands partner with third-party advertisers to promote their products and services. The affiliate can be an app, a marketer, a person, a social media page, or a website. The affiliate will promote the product and earn a commission for each conversion the affiliate link has made. Brands and businesses can integrate influencer marketing by making the influencer their affiliate partner. This, they can do, by offering discount codes that an influencer can embed in blogs, images, podcasts, and videos.  

Competitions and Giveaways

The easiest way to drive engagement on influencer marketing is through competitions and giveaways. A brand may grant some freebies through an influencer’s post once the followers:

  • Follow the brand
  • Like the post
  • Tag a friend
  • Share the content
  • Sign up for a newsletter

The influencer can also encourage followers to create original content related to a brand, product, or service as part of a competition. These are easy ways to drive engagement and gather user-generated content that you can use to retarget other segments of audiences. 

Invest in Influencers and Video Marketing

According to a video marketing agency Hong Kong, video production is the latest craze in influencer marketing. Exclusive interviews, teaser campaigns, and unboxing videos all create a buzz and crush sales goals when done by key influencers. Around 4 out of 5 millennials go to video content to look for influencer-recommended products and services. 

In the end, building a powerful influencer marketing strategy is a three-way process. Brands need to collaborate with influencers. Influencers need to authentically promote the product or service, while both the brand and influencer should find a way to connect to the customer’s emotions and eventually influence their buying decisions.

Reference: https://www.bigcommerce.com/blog/influencer-marketing/#types-of-influencer-campaigns

How Influencers Can Increase Your Reach Through Social Media Engagement

How Influencers Can Increase Your Reach is a topic that most companies and brands are concerned about. This is because the use of influencers in marketing campaigns is becoming more common, especially on social media platforms such as Facebook and Twitter. A lot of companies are now using these platforms to advertise and get more exposure for their brands.

This has been one of the main reasons why social media platforms like Facebook, Twitter and Instagram have become so popular. With an increasing number of users accessing these platforms every day, businesses are able to reach out to millions of people around the world. These users are typically younger people who are interested in products or brands of their own.

With this growing popularity, marketers are now trying to exploit the opportunities offered by these social media platforms in order to improve their marketing campaigns. Many companies are now realizing that they can use influencers in order to gain more exposure for their brand. In fact, some companies are even making it a point to work with influential individuals or groups to promote their products and brands.

There are many benefits that you can get from social media marketing and engagement. One of these benefits is that you will be able to attract more customers and potential customers. You will also be able to expand your market base. Furthermore, you will be able to establish your brand as a leader in your industry.

As the marketer, however, you should not forget that the success of your social media campaign will only happen if you use the right kind of techniques and strategies. For example, you should remember that social media engagement does not happen instantly. In fact, it may take some time before you see results from your efforts.

However, once you start using social media as part of your business strategy, you will be able to maximize your reach and improve your brand reputation. All it takes is a little creativity and perseverance to ensure that you get maximum results from your efforts. If you are not yet convinced about the possible results that you can achieve, you can always find influencers who can help you out.

Influencers can actually help you in more ways than one. You will be able to get more exposure for your brand. You will also be able to establish a closer relationship with other people who are interested in your particular niche. If you are interested in networking and participating in online communities, influencers can give you the necessary tools and knowledge that you need to succeed.

However, you have to remember that you cannot just expect social media engagement to automatically work for you. It may take some time before you will see positive results. However, if you want to reap the rewards of using influencers as part of your strategy, you have to continuously improve your skills and knowledge. You should also learn from others who are successfully using the same methods in order to further enhance your brand reach and influence.

How to Make AR Filters on Instagram

How to make AR filters on Instagram is a question that many people are asking. A lot of people have been wondering if it is possible to create an Instagram filter that is different from the ones available for Facebook and Twitter. If you do want to use this type of filter, you should know that there is no reason why it can’t work just as well.

The best way to create these filters on Instagram is to have them work in conjunction with your other images in the photo album. The filter will automatically be applied to every image that is not a text link to another page. This means that you will get all the results that you want. You can use a single image or have several images from the same location, all show the same filter.

Once you have decided how to use these filters, you are going to need to know how to make the most of the filters. You may want to use the same filter on every image in your album, but this may only show up on some images. You will want to think of a new filter that will show up on each image but keep the ones you already have in the album. That way, you are still using the same filter.

You also want to think about what keywords you will include in the URL of the filter. It will show up on every image that is not a text link, so it will be much more effective to use the same keyword for the URL of the filter. Keep in mind that you will need to use the exact keyword on each image if you want to get the most exposure for the filter.

You should also be careful when choosing an AR filter. You don’t want one that will hide any text links that are present in the image. This can lead to people thinking that there is something wrong with the image, even though it isn’t actually broken. Make sure that any of your pictures that have filters installed to show up as images with no links, otherwise they will not be shown to users of the app.

If you want to use AR filters to make your photos more attractive, you will need to take some time to learn about the tools that are available. There are some great ones that can help you make your photos look better. and help people find what they are looking for.

How to Make a Successful LinkedIn Live Profile

It’s true that LinkedIn can be an effective tool to help you generate leads in your social networking business. The question is, how to make a successful LinkedIn Live profile?

First of all, remember that this is not a place for your personal life – it’s a social network. If you aren’t careful with the information you put into your profile, it could be detrimental to your ability to obtain a lot of leads. Be smart and keep your personal and professional information separate from each other.

For example, if you’re in a business that is entirely based on networking, it may be best to put all your contacts under one account. This way, it will look like a much bigger professional network, but it will be easy to search. You don’t want to have the same profile as someone who is involved in the networking aspect. They can search the public profile first and then find the LinkedIn profile, using this method.

Also, make sure that the profile is updated regularly. This will allow your contacts to connect with you automatically and you can also use the latest content from your blog or website to create interest in your LinkedIn profile. Don’t forget to update your status too – your connections will appreciate this as well!

Finally, remember that making a successful network doesn’t mean that you need to put everything in your profile. Take some time to sort out what is relevant and remove the less useful information. This will help you get a better view of who you’re potentially targeting.

Remember, making a successful network is something that you do with the help of your friends. Be smart and considerate and you’ll find success in LinkedIn!

Another reason to use LinkedIn is to help you build effective social networking relationships with your current and potential clients. If you make sure that you are open with people, you’re more likely to be successful when networking with them in the future.

To make sure that you are open with your audience, consider creating a list of questions or topics that you would like to see answers to. Use this as a way to keep you and your contacts informed about your business. You can even give them permission to contact you with more questions and answer them in return.

As with any successful networking, you will need to be open with this contact information so that you can help them out with their specific needs. as well as help you to meet with their needs. In addition to that, make sure that they are willing to help out others in your industry.

Becoming a Digital Marketing Expert

Becoming a digital marketing expert is much more than just going to school or taking any online classes. Its more than this. So how did you learn to drive? Did you read some books about it or listen to the radio? No.

Well, how did you get first-hand experience with driving a car? Did you try to drive yourself around town for a while? No? Then you tried to practice on the free road before you became an expert at driving. Again, no. You went by your own instincts, practiced until you were comfortable enough to drive yourself, and finally learned how to drive on the public roads.

So what does a digital marketing expert do? Well, they can either go straight to school to get their degree in marketing or go to a school that specializes in digital marketing. A lot of people who study digital marketing actually go straight into their first real job as an internet marketer without ever studying anything else. But its not always the easiest thing to do. There is tons to know about a specific topic that will require a lot of research and time. If someone isn’t willing to put in the effort to get a degree in marketing they probably shouldn’t even consider it. The good news is that a lot of these people are able to find jobs as internet marketers without a degree or other training.

The bad news is that these people often don’t have much of a business background. So even though their knowledge is so great, they still don’t have the ability to connect with their customers and clients. This is where a digital marketing specialist comes in. Because digital marketing isn’t just about marketing products and services, but also about getting involved with your target audience.

You can be a digital marketing specialist, even if you don’t have a college degree because there are lots of different programs that will help you learn all the important skills required. You can find these programs in your local area or online. So even if you don’t have a full course load to fit your schedule, you can still be a digital marketing expert.

So if you’re thinking about becoming a digital marketing expert, take the time to find a program that suits your schedule. You can do this by simply looking around at various online forums and blogs. Or perhaps you could even get a free digital marketing tutorial.

Working with a Content Agency

You will note that we have always explained that content marketing is not just a substitute for your broader integrated marketing approach. Much of the stuff that you find in the articles posted here at Digital Content Agency are false claims.

The best strategy for a business would be to incorporate marketing strategies that will work with each other and with the rest of your company. Many business owners tend to do just one thing, which is to hire a content company and hope they do the job right. But a great content management service will understand how to combine traditional marketing strategies with the best ways to reach potential customers and clients. This will allow you to increase your online presence and create an even more successful business.

As a client of Digital Content Agency, you are working with a team of specialists that are experienced in SEO, SMO, video and social media. We work with you to help you understand your own business and help you find ways to increase its profitability. We also work with you to help you achieve targeted results in your chosen marketing approach. This allows you to concentrate on the core elements of your business rather than worrying about the technical aspects of the marketing mix.

Content Marketing Agency understands the importance of providing a unique website or blog to your target audience. If your website or blog can deliver your message directly to your customers or clients, without the need to make them search or seek information elsewhere, you will find that your business’s profitability increases dramatically.

For many businesses, having a blog or website is a good way of building brand recognition but many businesses struggle with content that delivers value to their customers or clients. Content marketing, also known as content marketing campaigns, is a campaign that focuses on providing quality content in exchange for a price. Often businesses struggle because they think that only content marketing can benefit them, but this isn’t necessarily true. When you work with a Content Agency, you can expect that they will use proven methods such as video production to increase your visibility and brand awareness, social media promotion to bring in more customers and clients, search engine optimization and more.

Content Marketing Agency understands that you will need a budget that is appropriate for the goals that you have set for your company. You can have success if you know how to work closely with the agency and make sure that it is affordable. There are several different options when you work with a Content Agency, so make sure that you get everything covered.

Top Social Media Agency in the World

Top 100 International Social Media Agency-Worldwide Review. Bluelancer Founded in New York, United States, is an international network of web savvy entrepreneurs who understand how to create highly interactive networks using social media platforms and services. By blending international high-level digital service design solutions with local implementation and management, Bluelancer leverages a global cost efficiency approach to provide businesses with top quality services designed specifically for the unique needs of their clients.

As a leading social media agency, Bluelancer works with companies in all industries, including government, entertainment, education and healthcare. Their services also extend into e-commerce, web development, and marketing. The company has grown from humble beginnings of five dedicated individuals to a large global corporation that employs over 50 staff members. The company has established itself as one of the most reputable and highly regarded agencies in this industry, and their clients have come to rely on their expertise and creativity to develop a plan for their brand and/or business.

Bluelancer provides both the digital and physical infrastructure required to run a business through the use of an online social media agency. The agency has developed custom online design, development, and management solutions that are designed for each individual client. To this end, the company designs websites based upon its clients’ specific needs and provides services such as custom website design, site development, e-commerce software development, content management systems, web development and management, search engine optimization, social media management, mobile application development and much more.

The company offers custom web design, development, customer relationship management systems, video production, web hosting, e-commerce solutions, and much more. The company works closely with their clients to ensure that all aspects of their website are optimized for the purpose of creating a site that will drive traffic to a particular website, increasing sales, and ensuring a higher profit margin. In addition, the company provides a host of online tools designed to enable the use of a company’s website, including social media marketing, search engine optimization, domain names, blog submissions, and website publishing.

The company also develops website content through SEO (search engine optimization), including keyword research, link building, keyword management, article writing, back links, SEO copy writing, and optimization for different search engines. The company is also familiar with the many facets of search engine ranking and provides services for website design, link building, and page optimization, both of which are extremely important elements of a website’s success. In addition to its focus on website optimization, the company also provides web development, and social media management services for business web developers and SEO consulting.

The company works closely with all of the major search engines to ensure that your website ranks high in the Google, Yahoo, MSN, and Bing listings. The company also works with several of the largest social media sites to make sure that your company can be found in these popular sites. The company uses both internal and external SEO strategies for creating a website that is search friendly. The company’s expertise in this field is second to none, as it understands the importance of having an attractive and unique website to get top placement in search engines.

Tips for Choosing the Best Digital Agency in Town

A lot of people are looking for the best digital agency in town and this is one reason that it can be difficult to choose the right agency. However, you don’t need to worry about this as there are a few key things that you should look out for when looking for the best digital agency in town. Here are a few key things to remember when looking for the best digital agency in town.

One of the first things that you should do is get a list of all of the agencies that you can find on the internet. You will find that there are quite a few companies that offer this service and it can be useful if you use this list to sort through them all. You will want to make sure that you choose an agency that offers you the best service that they can for the price that they charge. This can help you narrow down your search for a great deal.

There are some things that you should keep in mind when comparing the services of different digital agencies. For instance, you should consider what types of services they specialize in and what kinds of people they tend to hire. If you have any questions or concerns about the company you are considering then it is important to ask them before you even start looking.

One of the main things that you want to look out for when choosing an agency is how good of a reputation they have. You can check out some of the reviews online about different companies so that you can see which ones have the best reputation in your city. You can also check with the Better Business Bureau to see if there have been any complaints filed against the company in the past.

Once you have found the digital agency that you think you can work with it is time to talk to them about your project. Make sure that you have all of the necessary information in order for them to be able to help you. Many of the people that work at the agency are happy to give you advice or help you plan your project. They will be able to give you the best advice possible based on what you are looking for.

The best digital agency in town will help you find the right people for your project and help you make the most of every dollar that you are spending. This will help you get the results that you want. and not only save you money but also make sure that you are satisfied with the result.

The Importance of Social Media Marketing

Running your marketing through social media is an important strategy for increasing customer base, brand awareness and sales. The importance of using social media marketing cannot be overstated. With such a large population, there is no doubt that this channel will allow you to get more exposure and build brand loyalty.

However, running your business through social media has to be done in a strategic manner. It is important to keep an eye on the competition, make strategic decisions based on what you see and think about, and use your marketing plans to improve your overall performance. This is not something that can be done overnight. It takes a considerable amount of time to set up and maintain good relationships, manage accounts, and monitor the effectiveness of your campaign.

For those that are thinking about how to take their business online, there are some things that they should look for when considering running their business through social media. One thing to consider is how much of their time they can spend on social media and how much they want to spend. While many companies will spend a significant portion of their time on social media, it is important to also consider if they have the resources to do so. Some businesses might be able to spend all of their time on social media, while others will not. When it comes to running your business through social media, the most important consideration is not what it is you will be doing, but how you want to spend your time.