There is a rising demand for digital marketing today. As brands and businesses shift to the new normal, they shift from physical stores to online shops. They have to keep up with the modern consumer’s behavior. A digital marketing speaker Hong Kong noted that 56% of businesses are changing their go-to marketing models into digital opportunities. Digital Marketing covers email, mobile apps, search engines, social media, and websites. It focuses on the promotion of brands, products, and services through these online media channels. But advertising online is much more complex than traditional marketing. Since the online world is constantly changing, marketers need to be updated with the top marketing trends. In this article, let’s discuss the top marketing trends of 2021.
Blockers of Ad Blocker
An ad block protects the privacy of a device used by preventing a web request to download the content of a web browser. They technically stop ads to download on web content. This 2021, Apple’s IDFA update is one obstacle that marketers need to overcome with ad blocking. Most iOS users will opt out of data tracking, and this is equivalent to 27% of Internet users using ad blockers. To combat an ad blocker, brands and businesses need to re-strategize their marketing approach. They should focus on improving the on-site experience. Show blocking visitors the value of exchange advertising. Limit content to visitors using ad blockers. In this way, they can decide to disable their ad-blockers.
Featured Snippets and No-Click Searches
Around 62% of the world’s population use mobile phones. An average person uses a mobile device 58 times every day. This has shifted to a trend featuring snippets and no-click searches. For many years, the goal of SEO has been to rank in the first place of search engine results. This 2021, the goal will be to reach “Position Zero.” Position Zero is also called a featured snippet. It is the information offered at the topmost part of a search result separated by a small box. This information also displays relevant data in an attempt to answer other possible questions of a user. They are called no-click searches because the users no longer click on them to get an answer. No-click searches also featured snippets using voice assistants. So, the key is for brands and businesses to rephrase their keywords using spoken languages.
Image and Video SEO
Almost all Android and iOS phones today have Google Lens applications. Such a tool helps users search for information using images and videos. Instead of typing a search, all they need to do is submit an image or video clip. As visual search techniques become a marketing trend, the SEO landscape also changes. Today, it is important for brands and businesses to capitalize on this trend. Ensure that your images and video are in tip-top shape. Use HD and top-quality media elements. A video marketing agency Hong Kong recommends to always include alt-text to describe images and videos. Apply targeted SEO keywords on the alt-text. If you are an eCommerce brand, it is best to familiarize yourself with Google Lens.
Interactive Content
Interactive content is a part of a greater trend on the personalization of marketing strategies. By allowing users to answer for themselves and be heard, they feel more connected to a brand. They can do wonders for a brand by promoting engagement and fun. When it comes to algorithms, they increase the time users spend on your pages or websites. Most importantly, they provide a positive user experience. The most popular interactive marketing content that brands and businesses can create are:
- AR try-on
- Contests
- Giveaways
- Open-ended questions
- Polls
- Quizzes
- Surveys
Local SEO
Because of the lockdowns and social distancing measures during the 2020 COVID pandemic, people learn more to discover local brands and businesses. That is why Google updates its SEO algorithm to local search trends. It turned out that local SEO is more powerful than broad SEO these days. People now search for a specific type of business within their geographic area. This is because it is easier for them to transact with nearby shops so it’s easier to convert them. To keep up with the local SEO trend, brands and businesses should sign up and constantly update a Google My Business account. It will help you rank in Google SERPS and allow you to offer extra information about your company to online searchers.
Oldies But Goodies
Plenty of marketing trends are also going strong until today. For years, they have continued to be a game-changer and are expected to do the same this 2021. A social media agency Hong Kong can easily connect users to product checkouts using shoppable posts. This means applying online shops’ links, product tags, QR codes, and stickers on ads and campaigns. By streamlining the payment process, brands and businesses have greatly increased conversions. As opposed to premier influencers, micro-influencers are like average people though they have a larger social media following. At the fraction of a cost in hiring premier influencers, brands and businesses are not shifting to partnering with micro-influencers. Using them as a medium to promote products and services has been proven effective by targeting your ideal buying persona. The key is to find the right partner with content relevant to your products and services.
Reference: https://99designs.com/blog/marketing-advertising/digital-marketing-trends/