Do you want highly effective content on your social media pages? A digital marketing speaker Hong Kong strongly recommends infographics. They are easy to understand, engaging, and memorable in visual content format. In fact, a majority of educators, entrepreneurs, and marketers post infographics on their social media pages according to a social media agency Hong Kong. Let’s find out how to create infographics for link building!


Infographics are commonly defined among dictionaries as a visual representation of data or information. They exploded into the graphic design scene around 10 years ago. Infographics used engaging visuals to communicate a message quickly. It is a collection of imagery like bar graphs and pie charts that use minimal text.

Some examples of the most popular infographics are how-tos, product details, step-by-step guides, and tips. Marketers commonly use infographics to:

  • Improve their handouts.
  • Post a collection of industry quotes.
  • Share snippets on social media to drive interest.
  • Showcase business achievements and social proofs on landing pages.
  • Showcase products and services.
  • Summarize the key points of an eBook or white paper.


Infographics offer a wide range of benefits in communication and marketing. First, they are eye-catching. It means they naturally draw attention among people, especially on social media platforms. Second, infographics allow modern audiences to scan information quickly. This addresses marketers’ challenge to getting a short attention span.

Infographics are highly shareable. They allow embedded codes and links that automatically bring people to the original site. This makes viewers easily share them to increase awareness and reach. An accurate and well-designed infographic helps a page rank in the Google algorithm. As such, it optimizes SEO ranking.

For advertising, it decreases space, which in turn decreases the advertising cost. At the same time, it generates fun and a unique connection to viewers. Infographics are a great way to build relationships. Publishing valuable infographics can build a reputation and boost your community of followers.

Do you want to create an infographic that serves as a link-building asset? Here’s how!

Step 1 – Know Your Objectives

Infographics can be used for several objectives. The most common objectives are brand awareness, lead generation, SEO, thought leadership, and traffic conversion. If your main objective is SEO, you will need to do thorough research to support your data on the infographic. Link every reference page to your data. In this way, you can create an infographic for link building.

Step 2 – Know Your Audience 

The most important step to creating an infographic for link building is knowing your audience. An infographic is useless if it is not presented to the right persona. First, determine what topics your audience is interested in and the people they commonly follow. Take a deeper look at the information they commonly search for, and relate their needs to your research. This can be a good opportunity to present opinions and views from different authors. Linking this author to each valuable detail of the infographic can definitely help link building.

Step 3 – Design the Infographic Based on the Audience’s Interest

The most challenging part to create infographics for link building is visual design. They should be patterned according to your audience’s interest. The images of your infographics should tell the stories of your data or statistics. The visual design should be intrinsically tied up with its concept. For example, a formal guide should use a monochromatic color theme, while fun facts can use stunning complementary color schemes.

Step 4 – Run an Effective Outreach Campaign

Promoting your infographics is highly important. Uploading them on your social media pages to run an effective outreach campaign is the smartest thing brands and businesses can do. First, convert the infographic into a JPEG format. It allows multi-media compression for easier sharing. With proper research, you can find a list of target groups on social media where you can post this relevant content.