Video marketing means using videos to promote products and services. Today, a digital marketing speaker Hong Kong highlights the rise of video marketing in social media. According to a social media agency Hong Kong, short clips boost brand awareness and engagement. They educate customers through a new medium that is interesting to them, as a video marketing agency Hong Kong says. Do you want to educate, engage, and entertain your audience all at the same time? Are you looking for more views with your uploaded clips? Here are the best channels for video marketing.


YouTube is not only the world’s largest video-sharing platform. It is also the 2nd most visited global website. These made YouTube one of the best social channels for video marketing. The platform has 2.56 billion monthly active users (MAUs). YouTubers spend 23.7 hours on the platform every month. It also boasts a 32.4% ad reach worldwide.

  • Answer potential questions of customers
  • Create engaging and funny videos
  • Create testimonials from customers
  • Go live
  • Show how a brand or business works


TikTok was launched in 2016 and catered to short music clips. Since then, the platform has become popular with many. Today, TikTok has 1 billion monthly active users (MAUs). The average time TikTok users spend watching clips on the channel is 19.6 hours per month. It also boasts of an 11.2% potential ad reach worldwide.

Starting a branded channel on TikTok is free and quick. Brands and businesses can easily collaborate with influencers on the platform. As a new social channel for video marketing, brands and businesses can run banner ads, in-feed adverts, sponsored hashtag challenges, etc.


In 2010, Instagram was launched as a photo-sharing platform. In August 2020, the platform switched to photo-and-video-sharing. It was acquired by Facebook in 2012. Today, the platform houses 1.5 billion monthly active users (MAUs). Instagrammers spend an average of 11.2 hours every month on the channel. It also boasts of an 18.7% potential ad reach worldwide.

The primary advantage of Instagram as one of the best social channels in video marketing is its visual nature. The Instagram camera supports illustration, imagery, and video with lots of editing features. You do not need to be a pro to create amazing clips via the IG camera. As you grow your follower base on Instagram, brands and businesses also get access to valuable analytics and insights.


Launched in 2004, little did Mark Zuckerberg know that it will be the king of social media. Facebook now has 3 billion monthly active users (MAUs). YouTubers spend 19.5 hours on the platform every month. It also boasts a 34.1% ad reach worldwide.

A Facebook page can be one of the best social media channels for video marketing. Ads and campaigns on the platform are highly targeted based on analytics. In fact, target audience segmentation is the biggest strength of Facebook. It means boosting web traffic at less cost and improving video SEO in the long run.