Are you a fan of Instagram Reels and TikTok? Or are you a marketer engaging in video content?
Any which way, you may be interested in comparing Instagram Reels versus TikTok.
A digital marketing speaker Hong Kong highlights that Instagram Reels and TikTok have the same format. So, it would be a good idea to compare their performances based on brand awareness and exposure. Creatopy ran an identical 15-second video ad – one on Reels and the other on TikTok – from September 14, 2021, to October 5, 2021. Let us see the results!
TIKTOK
TikTok is a social media app that allows users to create, share, and watch 15-second music clips. It is a merger of two apps from the East and the West. Douyin from the East merged with Musical.ly from the West in 2018. The merger – TikTok – was initially introduced in China and the U.S. As of January 2018, it became the number 1 most popular free app globally.
According to a video marketing agency Hong Kong, TikTok is notable for its addictive quality and high engagement levels. Both amateurs and professionals enjoy adding background music, effects, filters, and stickers to the clips. Today, it is now available in 150 global regions and has reached the 1 billion mark of monthly active users.
In July 2021, TikTok for Business was introduced. It allows brands and businesses to set up ads and promote their products and services. TikTok is very new on the eCommerce platform. So, it allows brands and businesses to do self-service ads and campaigns.
INSTAGRAM REELS
Instagram first tested Reels in Brazil last November 2019. It was officially launched globally last June. Originally, Instagram Reels are 15-seconds in length. But today, the clips can play up to 60 seconds. With remix options and a huge sound library, Instagram has successfully created a TikTok clone.
Since its launch, Reels have received 22% more engagement than regular video content on Instagram. Among NBA teams, the Los Angeles Lakers gathered the most engagement on Instagram with 6.8 million views in one video. Among Instagram brands, Nike averages at around 4.6 million views per Reels.
Reels Ads have been enabled since the TikTok clone was globally introduced. They allow the discovery of brands and businesses on the Explore tab, IG feeds, and Reels tab. As a social media agency Hong Kong says, Reels Ads offer a more engaging way to promote a brand, product, or service.
INSTAGRAM REELS VERSUS TIKTOK
Below is the result of a case study on how Instagram Reels perform over TikTok or the other way around. An identical 15-second video ad was run both on Instagram Reels and Tiktok for almost a month targeting users in the United States ages 25 to 44.
Instagram Reels resulted in around 604,350 impressions and a reach of 389,298. With a CPC of $28.08, Creatopy ended up reaching people at a CPI of $2.60. TikTok resulted in around 228,537 impressions and a reach of 199,477. With a CPC of $35.72, Creatopy ended up reaching people at a CPI of $5.03.
THE BOTTOM LINE
Instagram Reels outperformed TikTok as seen in the number of impressions and reach. Instagram Reels also perform better at a cost of $2.60 per thousand people, compared to TikTok costing $5.03. This means that Instagram outperforms TikTok twice when it comes to such measurable results.
Reference: https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads/